Honestly, it’s shameful that to get to the event of the season I have to rely on indications such as “follow the comet”. I get the concept and everything but this is overdoing it. Besides, I’m not alone. I have two more sponsors trailing after me. Yes, the journey is long, but they have sneaked into a spa and have not come out yet. C’mon guys, let’s do things properly, we need to customize everything from cars to camels. I’ve been waiting for this day for a whole year. And those witches now have the upper hand. Enough is enough, I’m taking the merchandising with me and I’ll sponsor the event by myself. Trust me, it’s an opportunity not to miss. Forget about marketing and brand positioning: this is the place to be.